BRAND ACTIVATION:

Overview
To celebrate the launch of WeWoreWhat’s Pre-Spring Active collection, we hosted an exclusive event at the renowned DOGPOUND gym, combining fitness with fashion in a fully co-branded gym environment. The event featured a circuit workout class for 25 invited influencers, complete with a coffee cart offering post-workout refreshments.

Execution
As Brand Director, I managed the planning and execution of the event from start to finish. My responsibilities included:

• Coordination with DOGPOUND – Ensuring seamless integration of branding and event details with our gym partner.

• Vendor Management – Overseeing third-party vendors for merchandise and the coffee cart, ensuring all aspects aligned with the event’s theme.

• On-Site Supervision – Managing the setup, execution, and breakdown on the day of the event, ensuring everything ran smoothly.

Outcome
The influencer event garnered impressive social media traction:

• Social Media Impressions: 11,729,200

• Total Posts: 77

• Guests: 25

The event successfully elevated the launch of the Pre-Spring Active collection, driving significant engagement and brand awareness through influencer coverage and social media buzz.