EDITORIAL: SKI CAPSULE

Overview
For the launch of our Ski Capsule collection, we conceptualized and executed an in-studio editorial campaign that captured the essence of luxury and adventure. The shoot was designed to highlight the collection’s functional yet stylish pieces, blending performance with high-fashion appeal.

Execution
As Brand Director, I was responsible for overseeing the planning and execution of the shoot. My role included:

• Collaborating with the Photographer & Founder – Aligning on the overall vision for the campaign to ensure a cohesive creative direction.

• Managing Set Design & Props – Coordinating with the set design team to create an immersive environment that reinforced the ski capsule’s theme.

• Budget Oversight – Ensuring the shoot was executed within budget, while maintaining high production standards.

Contributors

• Photography: Alex Frank

• Art Direction: Madison Kessel

• Content Plan & Styling: Amanda Lundgren

Outcome
The Ski Capsule editorial shoot successfully showcased the collection’s unique blend of fashion and function, setting the tone for the brand’s winter season. The final imagery reinforced brand identity while appealing to customers seeking both style and performance.