EDITORIAL: SUMMER SWim

Overview
For our Summer Swim campaign, we chose the picturesque setting of St. Barths to capture the essence of our swimwear collection. The shoot aimed to highlight the collection’s vibrant, beach-ready designs against the backdrop of clear blue waters and tropical luxury.

Execution
As Brand Director, I oversaw the planning and execution of the shoot, ensuring all logistical and creative elements were in place. My responsibilities included:

• Collaborating with Photographer & Founder – Aligning on the campaign’s overall vision and ensuring the creative direction matched the brand’s aesthetic.

• Travel & Accommodations – Organizing travel arrangements and accommodations for the team, ensuring a smooth experience in St. Barths.

• Casting Process – Managing the selection of models that best represented the brand and resonated with our target audience.

• Budget Management – Keeping the project within budget while ensuring high production values.

Contributors

• Photography: Alex Frank

• Art Direction: Madison Kessel

• Content Plan & Styling: Amanda Lundgren

Outcome
The Summer Swim campaign successfully showcased the collection’s bold, sun-kissed aesthetic, bringing the brand’s summer vision to life through stunning imagery. The campaign resonated with both existing customers and new audiences, reinforcing the brand’s appeal for vacation and swimwear staples.