DEVEAUX NEW YORK: FW23 editorial

Overview
The FW23 collection was a study in elegance and restraint, featuring sophisticated silhouettes and neutral tones set against minimalist backgrounds. The editorial was designed to emphasize versatility, clean lines, and unisex styling, reinforcing Deveaux’s commitment to timeless, effortless fashion.

Execution
To bring this vision to life, we collaborated with a team of creatives:

• Photography: Jackie Kursel

• Art Direction: Jessi Frederick

• Marketing & Social Strategy: Seriousandly

My role involved overseeing the content strategy and marketing integration, ensuring the editorial seamlessly translated across e-commerce, social media, and digital campaigns.

Outcome
The FW23 editorial successfully captured the essence of the collection, serving as a foundational visual narrative for the season’s marketing efforts. The imagery was strategically leveraged across multiple touchpoints, reinforcing Deveaux’s refined yet modern aesthetic.